This query has been popping in my mind since the earlier days of Google when it was just starting.
The fact is that you never can tell if the search engine will end up ranking a site or not because it is a complicated game. A lot depends on the competition in that particular niche.
There is no real method to get good search rankings unless you pay an SEO expert to do it for you.
You must first understand that there are a lot of variables in this whole story. There are a lot of variables that will make it possible or impossible to rank.
Before we go deeper into the SEO issue, we should, first of all, define what SEO is:
SEO is Search Engine Optimization. It is the activity of improving the position of a particular site in search engine results.
So in simple words, SEO stands for search engine optimization.
Some of the variables that will help you determine the success or failure of your efforts are:
The keyword that you are targeting
The keywords in the domain name
What your website has to offer
The relevance & uniqueness of the content you are publishing.
What the users want
How does one improve the page rankings of a particular website in the major search engines?
The following actions will help you get better rankings in the major search engines:
A good description in the heading
It helps the user to have a good idea of what your site is about. Some say that you should write the description only for your title tag and the header/ not for the body of the text on the page.
There is a difference between the title and description. The description does not come from a search bar on the page; instead, it comes up in a box at the bottom. A good description, written in an appealing and easy-to-understand language, can grab a visitor’s attention in no time. We can used some of the following tips for that:
The title is the keyword of the page.
It means that the title is the keyword that you want to rank for. It’s the keyword that you want to make sure that comes up in the search results when someone types a search query that contains that keyword. It is called Keyword Research.
The keyword should be in the title but not in the description.
The description should be 250-300 characters to match the limitations set by the search engines. The length is recommended to be about 100 characters.
It should contain the keyword.
It will help the search engine to classify your content and rank your website for the keyword. The more the keyword appears on the page, the higher the rank.
In addition to this, it should be appealing to the visitors of the page. Make sure that you use short sentences. People don’t want to read the same thing for too long. Your objective is to appeal to your visitors and engage them on the page. You don’t want to sounds like a robot.
The title should describe what the page is about
It is why the title is important. It should be the first impression of the visitor on your website. It has to describe the main theme of the page. You do not want to say what the page is not. You want to say what the page is.
The header should summarize what the page is about
The header should also be written with the same theme as the main title. Use this space wisely. Use it to write the description of the content. This way, visitors know what the page is about in seconds. The header should match the main title. They should be written in the same style. The content should do this. The main title should match the content and the header.
Each page should have a unique URL
It is why the page title is so important. The URL is the main URL. It should be unique. Each page should have a unique URL. It is so that the web crawler can read and index the page. It should also be the web address of the page. If there is no unique web address, you have a high chance of being filtered. You should put your website address in the Meta description.
Page content should be SEO-friendly.
If you are not professional writers, you can find articles and other content on the internet. There are countless articles about SEO, including what not to write in range. It would be best if you read them. They will guide you on what not to write in your content. It will make it easier for your visitors to read. They will not be frustrated because there is too much writing and not enough content. The content should have keywords in it. It is the number one element that makes SEO friendly.
Content should be keyword dense.
There should be no gaps in the content. It means that there should be a lot of keywords in your content. It would be best if you wrote the keyword content itself. It should appear naturally. It should also be related to the keyword. The keyword should be unique and related to the keyword. Your keyword should be linked to the key phrase in the main title. Your title is your keyword.
You should also make sure that the main image of the content is related to the keyword. If not, you can use another image. Your images are the first impression of your website. You need to do your best to make a good first impression. It includes the layout of your image and how well it is placed in the content.
Content should be updated daily.
Updating content every day is the number one way to increase your search engine rankings. When you write a new article, register it as soon as you finish. Make sure it is fresh and ready. You should be in the process of writing it when you click publish. You should post it right away. Make sure that the content is written the same way.
There are many other ways to make a website SEO-friendly. It should just make sense and be effective. These guidelines will be a great help to you in making your website SEO-friendly.
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