How do you know if it’s the perfect CMS for your e-commerce?
But you know this is not a decision to be taken lightly.
The CMS you choose must above all:
- Be simple to use and configure.
- Be practical to personalize.
- And of course, be efficient.
- Be optimized for SEO positioning.
- Offer various additional marketing functionalities.
That’s why today we want to tell you about one of the most popular CMS of the moment: Shopify.
In this article, we’ll explain:
- What Shopify is and what’s so special about it.
- The different prices it offers.
- Its advantages and disadvantages compared to other software.
But beware, it does not stop there, as a bonus we will give you a series of tips to optimize the SEO of this platform if you finally opt for the latter.
What is Shopify and why you should consider using it
Unlike other e-commerce platforms, Shopify works like a SaaS (Software as a Service).
This means that you do not have to install anything on your computer to use it since it is located in the cloud.
In addition, the platform is responsible for configuring all the technical aspects of your store: the server, the payment gateway, the updates, etc.
So all you have to do is configure it and attract customers.
But beware, this comes at a price: to use Shopify Development Company in Lahore, you will have to pay a monthly subscription.
✅ 1. How much does Shopify cost?
At first, Shopify gives you a 14-day free trial.
But at the end of this period, you will need to subscribe to one of its paid plans to continue using it.
Here are the three options available:
- Basic Shopify plan ($ 29 / month): the easiest. You can use it to create an unlimited number of products and categories.
- Shopify Plan ($ 79 / month): In addition to the previous features, this plan offers the ability to create discount codes and performance reports.
- Advanced Shopify Plan ($ 299): For large businesses. If you have multiple external vendors, this plan will allow you to automatically calculate shipping costs with each.
To this, you must also add the rate (between 2.4% and 1.8%, depending on the plan you have chosen) for each payment received by credit card.
✅ 2. Benefits of Shopify
The thought of paying for a CMS might put you off, but tell yourself that Shopify users have only increased in recent years.
There is a reason, right? 😉
This platform has several strengths, including:
- Intuitive use: Shopify’s menu is designed so that someone who has never created an online store in their life will be able to set up their own in half an hour.
- Did hosting include: don’t know where to start when choosing a server? No problem. With Shopify, the host is included, so you don’t have to worry about your store loading speed.
- Good Customer Service: If you have any doubts, Shopify provides support via forums, email, or online messaging (the latter is in English only). You also have Shopify Academy, a platform with free courses to help you run your business.
- Customer statistics: for plans with higher prices, the platform automatically offers you a report on the performance of your e-commerce so that you can better orient your sales strategy.
What are the alternatives?
Still, wondering if Shopify is right for you?
Before deciding, the ideal is to check for yourself how Shopify differs from other platforms like PrestaShop, Magento, or WordPress.
To simplify the analysis, we will take into account the following five points:
- Ease of use.
- Store administration.
- Personalization options.
✅ 1. Shopify VS PrestaShop
- Ease of use: here is Shopify the big winner. Its menus are much more intuitive and allow your store to be up and running much faster.
- Store administration: in this case, PrestaShop is in the lead. This platform gives you the ability to create discount coupons and set up different payment options right from the start, something Shopify only includes when you upgrade to the second most expensive plan.
- Customization options: when it comes to plugins, the two platforms are quite similar. However, Shopify’s theme store is more comprehensive, so it’s getting ahead of the curve.
- Costs: In addition to only having paid plans, Shopify also applies commissions for every credit card payment.
- SEO: PrestaShop is an open-source platform, so if you do well with programming, you will be able to get the most out of it. Otherwise, the services it offers you are very similar to those of Shopify.
In general, PrestaShop is best suited for businesses that want absolute control over their entire site setup, while Shopify is the perfect choice if you only want to focus on selling.
✅ 2. Shopify VS WordPress
Now it’s the turn of WooCommerce, the WordPress online store template system.
- Ease of use: both are very intuitive to use and you will quickly get used to them. The only difference is that with WooCommerce, you need to be mindful of WordPress and plugin updates.
- Store administration: Again, here the paid Shopify plans clearly put her at a disadvantage.
- Personalization options: Shopify and WooCommerce both have a wide range of plugins and responsive templates.
- Costs: WooCommerce also doesn’t charge commissions on payments, unlike Shopify.
- SEO: WordPress is much more optimized for positioning than any other platform, so working on your store’s SEO on WooCommerce will be much easier.
WooCommerce is a very versatile platform if you want to set up an online store, although it has a slightly steeper learning curve than Shopify’s.
If you have opted for WordPress + WooCommerce, this article will be timely.
✅ 3. Shopify vs Magento
We are leaving Magento for last, another giant among e-commerce platforms.
- Ease of use: Magento is one of the CMS with the steepest learning curve. If you are unfamiliar with programming, this CMS will seem complex to you.
- Store administration: The administration options of Magento in their free version are much more advanced than those of Shopify, and give you more flexibility to configure your store.
- Personalization options: Magento’s range of free themes is wider, but Shopify’s generally have a more attractive design.
- Costs: As with previous platforms, Magento does not charge you any extra for your transactions.
- SEO: Again, the SEO options for Magento and Shopify are similar, unless you have a good web programmer.
Even if it offers many more options, Magento is a platform designed for more experienced users who will entrust the creation of their store to a professional.
How to optimize the SEO of your store on Shopify
All of these benefits are great, but what about SEO with Shopify?
Because in the end, what will make potential customers come is the positioning of your store on Google and the fact that it attracts visits, isn’t it?
Don’t worry about all of this, because Shopify is well optimized when it comes to positioning. In general, she has a pretty clean code and all her templates have a responsive design.
But what else can you do to make your online store on Shopify appear in search results?
Here are a few tips.
✅ 1. Find catchy titles and meta descriptions
Shopify allows you to edit both the meta titles and the meta descriptions of your pages without having to install any plugin (or application, as they are called on this platform).
You already know that these are two key elements for a user to click on your site when it appears on Google. And that the more clicks a site receives, the more easily it will climb in the results. 😉
This is why it is important that all your products have a personalized meta description and title.
✅ 2. Work on your product sheets
If you want to sell, the first thing to look after is the descriptions of your products.
- An attractive description increases the conversion rate.
- If you just put the same description as on the manufacturer’s site, Google will penalize you for duplicate content.
Use copywriting to create a product sheet that will increase sales, and find for each listing the keyword corresponding to the product model (to do this, you will also need to master the basics of SEO writing ).
✅ 3. Create a good sitemap (and upload it to Search Console)
The sitemap is a file representing a map of your website because it includes all the URLs on your site.
Thanks to it, the Google robot can understand the structure of your site much more easily and index all the products it contains.
The good thing is that Shopify automatically generates a sitemap of your entire site, so you don’t have to look for an app that does.
Once you get it, don’t forget to upload it to Google Search Console.
Now you know all that Shopify has to offer?
Shopify’s strong point is its ease of use. It is very intuitive and saves you a lot of time, the problem is that it is not free like other CMS.