Virtual Exhibition: Types and Advantages

What is a Virtual Exhibition?

A virtual exhibition is the online version of a physical exhibition that takes place online. The attendees can join in using their laptops, mobile phones and tablets. A virtual exhibition is very similar to the physical in many ways. While you might think, virtual exhibitions don’t measure up to the physical events, if hosted correctly, they can give you better results than physical ones.

 

Why Should You Consider Hosting a Virtual Exhibition?

Virtual exhibitions have a lot of advantages over physical events. Let us dive deeper into the benefits of an online exhibition.

Highly Accessible

Virtual exhibitions can be attended from anywhere in the world using just a phone or a laptop. This makes them way more accessible than the physical exhibitions. Virtual exhibitions eliminate the need to travel to far locations. Furthermore, the virtual exhibitions can be attended by simply entering the event URL without the need to download any additional software.

Cost-Effective

Online events are much more cost-effective as compared to physical events. Moreover, hosting exhibitions online saves you from incurring the cost of renting a venue, travelling, catering and lodging. Along with the low cost, virtual exhibitions provide a similar event experience as physical exhibitions if done with the help of a good virtual exhibition platform.

Increased Audience Reach

Hosting virtual exhibitions increase the audience reach as they are not limited by geographical restrictions. As an organizer of a virtual exhibition, you can target completely different customer segments. Your target customer base could include people staying in remote locations thereby increasing your overall sales. It is also an excellent way to attract more people to attend the event and increase attendance. Furthermore, unlike physical events, virtual exhibitions do not have any restrictions as to the number of attendees they can accommodate.

Real-time Data Tracking

Virtual exhibitions enable you to track the attendee data in real-time and make immediate corrections in your event strategies. Metrics like topmost attendees, most popular sessions, views and shares. With the help of this data, you can modify your strategies for the event.

Inclusivity

Introverts could find it hard to speak in public during physical events making them feel left out. Virtual exhibitions provide them with an alternative channel to ask questions and share their insights. Features like 1:1 chat and live chat enable them to put through their thoughts and experiences. This further helps promote an inclusive environment and makes introverts feel valued.

Increases Brand Visibility

Unlike physical exhibitions, virtual exhibitions can be recorded and viewed and accessed even after the event. This makes it easier to enhance the brand visibility as more people are able to tune into a virtual exhibition. Some virtual event services also provide features like dynamic banners that let you run multiple brands at the same time, thereby enhancing the brand visibility of your sponsors.

Types of Virtual Exhibition

Virtual Business Exhibition

Virtual business exhibitions are typically a type of exhibition that witnesses the coming together of companies from different industries to promote their latest products and services. There are different types of virtual business exhibitions like:

Virtual Manufacturing Exhibition – This type of exhibition brings together companies from the manufacturing industry where they display and promote their products and communicate their benefits to the attendees.

Virtual Art Exhibitions – Virtual art exhibitions bring together art and craft manufacturers across the globe to showcase their artistic work. Moreover, the customers can also place direct orders with the exhibitors.

Online Auto Exhibition – The automobile industry is constantly undergoing innovation and therefore, automobile companies always have new products to show it. Automobile manufacturers showcase their latest products at such exhibitions.

Virtual Technology Exhibitions – Technology is another area that is highly innovative. Tech exhibitions bring together people from the technology industry to promote their innovative and latest products and services.

Virtual Healthcare Equipment Exhibition – Healthcare equipment exhibitions mobilize healthcare equipment manufacturers to display their products and services to the attendees.

Virtual Career Exhibition

Another popular type of online exhibition is a virtual career exhibition where colleges and teaching institutes come together to meet the students. These colleges interact with the students and inform them about their course offerings. These exhibitions help the attendees find the best career growth opportunities.

Online Health Exhibition

Given the need of the hour, online health exhibitions have been trending in 2022. People from the healthcare industry come together to share information about the latest industry developments. For instance, a fitness exhibition could consist of gym experts presenting the facilities offered at their gym. The fitness experts can also conduct short sessions with the attendees and brief them about the fitness regimes.

Virtual Real Estate Exhibition

The real estate industry is constantly growing and people always keep buying properties. A virtual real estate exhibition gathers all the real estate companies to present and showcase their properties and the amenities provided. The virtual exhibition allows the attendees to explore the various property options available to them. The attendees can even schedule a one on one meeting with the exhibitors and clear their doubts.

Virtual Recruitment Exhibition

Virtual recruitment exhibitions mobilize recruiters from all around the world to attract skilled and suitable candidates. These exhibitions can be attended by both recruitment agencies and MNCs. The attendees can interact with the recruiters and find out any suitable openings for them. The rising work from home culture also let the recruiters hire talent from across the globe.

Summing Up

Virtual exhibitions enable organizations and vendors to connect with global audiences and promote their products and services. Now that you know why should you choose virtual exhibitions over physical ones, you can take the next step and plan your next online exhibition.