The act of buying and selling has continued to evolve with the break of each day. The landscape of retail sales has witnessed a considerable transformation, such is also the case for the online shopping experience, as we now have what is called virtual shopping! While traditional marketing techniques like target groups, market surveys, and observation were employed towards better customer satisfaction, virtual shopping leverages these standard research tools by amplifying them within a simulated store setting- virtual store, delivered via the internet.

Recently, virtual shopping has achieved more comprehensive coverage a. This weather covid-19 pandemic occasioned thick downs were imposed, and many human activities were restricted. There, there was a surge in online shopping worldwide. For instance, according to a market survey conducted in the UK between March 2020 and February 2021, 75% of UK shoppers admitted to shopping more online.

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