How contactless payments are driving digital marketing services in times of covid-19?

Contactless payments have been on the rise in the past few years, with more and more retailers embracing this technology. Contactless payments are also being accepted for public transit in many countries, on trains and buses. With contactless cards, there is no need to fumble with cash or wait for change from a cashier. You can simply wave your card over a sensor to make an instant purchase under £30.

Contactless payments are also being accepted for public transit in many countries, on trains and buses. With contactless cards, there is no need to fumble with cash or wait for change from a cashier. You can simply wave your card over.

Contactless payment is most commonly used in Europe, but it is slowly being introduced in other parts of the world. Countries like Australia have started introducing contactless payments. This allows people to pay without any additional steps, just by tapping their card on a reader.

Contactless payments are safe because there’s no need for cards to be swiped or tapped again at the terminal. It also eliminates the number of steps involved with making payments which can be quite tedious with larger purchases.

Introduced by Mastercard in 1969, contactless credit cards were invented for lower-value transactions that were not worth the time it would take to use traditional methods of credit card transaction, like swiping .

Contactless payment options are becoming more popular these days. This is because there are more people using them for their convenience.

The first contactless payments were introduced in 2007 and they only involved the use of debit cards issued by banks. The contactless limit was limited to £20 and there was a major concern that this might lead to credit card frauds.

However, as time progressed and technology evolved, contactless payment got better and now we can use it on different devices like our smartphones, watches, keys etc.

With the rise of mobile payments, now we can make purchases with just one touch of our finger or tap our device against a terminal at any place like restaurants, gas stations or even vending machines.

What is Contactless payment card?

A contactless payment card is a type of card that allows the customer to make payments without the need to insert their card into a reader. The customer can simply hold their card up to an electronic reader and pass it over for scanning. 

Inshort, It is a card that can be used to make a purchase without the need to use a PIN or signature. These cards are more convenient and very secure.

Are Contactless payments secure?

Contactless payments are one of the most secure payment options currently available today. It has been tested and proven that contactless payments are more secure than other methods like online banking or sending money via text message. Contactless payments are easy for users and are more secure than using cash. When you use your contactless payment card, the information is protected with a PIN or a signature. Contactless payments are also more convenient because you don’t have to worry about carrying cash, counting out exact change, or needing exact change when making purchases.

Benefits of Using Contactless Payments?

The use of contactless payment has grown rapidly in recent years. Contactless payments are made by tapping the credit card on a reader, rather than requiring cardholders to enter their PIN or sign a receipt. Contactless payments are often seen as more convenient and less risky than cash transactions because they require the user to enter their PIN only once every six months, and because contactless cards cannot be used without authorization.

This section will provide some benefits of using contactless payments in your business.

1. Contactless payment is one of the most popular payment methods in modern times. Not only is it convenient for customers, but contactless payments are safe and secure. Here are some benefits of using contactless payment methods in your business:

2. Contactless payments are fast and convenient because you don’t have to swipe or insert your card into the machine. As soon as you hold your bank card or iPhone near to the reader, it can process your purchase without any hassle.

3. Contactless payment transactions require just a small amount of personal information like card number, expiration date, and CVC code which means that they are not traceable. This means that you can make online purchases without worrying about stolen credit cards or identity theft.

How to use contactless payment methods in your business?

Contactless payments are a popular payment method, because they are secure and easy-to-use.

Many people use contactless payments in their everyday lives, but do you know how to use them efficiently in your business? We break down the benefits of using contactless payments.

  1. Contactless Payments Are Quicker Than Swiping Credit Cards

The process of swiping a credit card is time-consuming and tedious, while contactless payments take only seconds to complete. This makes them perfect for busy shoppers who want to get through the checkout line as quickly as possible.

  1. Contactless Payments Are More Secure Than Swiping Credit Cards

Contactless cards offer extra security because they typically require you to enter a PIN code before completing the transaction. While this is an extra step. 

How can your B2C business switch to contactless payments?

Contactless payment is trending. It is a convenient and secure payment option that can be used in person or online. With this, businesses can offer their customers an easy and fast checkout experience and potentially improve conversion rates.

Some of the common contactless payment methods are: Apple Pay, Google Pay, Samsung Pay and Fitbit Pay. These methods may vary depending on your country or region. The table below shows which countries support which contactless payments methods:

Apple Pay- United States, Japan, China

Google Pay- United Kingdom, Canada (coming soon), Singapore (coming soon)

Samsung Pay- Australia, China (coming soon), France (coming soon)

Fitbit pay- All countries

Contactless payments are becoming more popular as a secure payment option, but you might be wondering what contactless payments are and if they’re right for your business. The contactless payment is the latest technological update that allows for users to complete secure payments without using a card. This kind of payment is available in many countries around the world, including the United States.

People also read: Business Credit Card Scanner Apps

With over 30% of adults in America paying for items with their phone, it’s prudent to explore other payment tabs to stay competitive. Contactless payments are one option that you should explore to stay competitive in this digital era.

The benefits of contactless payments are undeniable. There are so many benefits to this type of payment which include:

Payment speed: One major benefit is the speed at which you can pay for an item. You don’t have to wait in line or fumble for your cards, just tap your card and the transaction is done.

Safer than cash: Contactless payment can be safer than cash because you don’t have to part with the physical card which means there is no risk of it being lost or stolen.

No signature needed: Another benefit is that you don’t need to sign anything or enter a PIN number, making it incredibly easy and quick to use this type of payment solution.

No PIN needed: With contactless payments.

It’s important to understand what contactless payment is, and why it’s a secure and convenient option for your customers. Contactless payments help you stay ahead of the competition and offer a payment option that is both simple and secure. Contactless payments allow customers to pay for goods and services by tapping or waving their contactless card or device – such as an NFC-enabled Android smartphone – near a point-of-sale terminal.

In comparison to traditional credit card transactions, the process is faster as well as requiring less information from the customer. For those interested in protecting their business from hackers, this form of payment also offers better protection because it doesn’t require sensitive data like a PIN code or CVV code which can be stolen through various channels.


This article will focus on what you need to do in order for your business to make a successful transition into contactless payments and how it can benefit 

What do you think?

Written by Vikas Kumar

Having 3 years of experience in Digital Marketing. Specialize in linkbuilding strategy to generate high returns for organizations across sectors. Having worked with over top clients in India, US and UK, some of them are Supreme

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One Comment

  1. Hey, this is Eric and I ran across a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

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    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a

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