To reach all possible customers, more and more companies are turning to the services of an online marketing agency. Today the ways to reach customers have multiplied. It is no longer enough to use the traditional mass media, which are less and less effective and, above all, unable to account for the actual results of communication actions.
A large portion of consumers are, in fact, on the web, and social media have become the largest and most thriving basins in which to draw possible leads and push them towards purchase conversions. Suffice it to say that, on average, internet users spend at least 3 hours a day on the main social networks.
This is why adopting a marketing communication strategy also extended to the web and the online world allows you to impact the market strongly. The possibilities offered by social networks are innumerable, providing companies with genuinely effective customer service services, managing the relationship with customers in a one-to-one formula.