Shikha Choutala
Businesses have several communication mediums, but business emails are the pillar of modern communication. Every business owner and digital marketer understands how essential email is for internal and external communications. A person receives an average of 121 emails daily— and that’s a lot.
With that number of emails received daily, not everyone takes each email seriously. Some put these emails unread; worst, some directly delete them. Do not let this happen to your business emails. You have to create an effective email to avoid them from being overlooked.
This article highlights some of the best practices in business communications. Follow this business emails etiquette to write better business emails and improve your overall communication.
Do Not Overcommunicate
Make your email relevant.
Marketers know that most of the recipients on their email list are annoyed with the number of emails they receive daily. That’s why instead of sending pointless marketing emails. Make your emails beneficial for them.
Instead of only sending out promotional emails, give them relevant content about your products or services. Who knows? You might be handing out a solution to your potential customer’s current problem. That’s why collaborate with your content marketing team.
Create Catchy But Straightforward Subject Lines
Catchy, not sketchy. Your email subject line should grab the attention of the recipient and summarize the email. Just by reading the email, the recipient knows what it is about but finds the email intriguing.
Do not send an email with a blank subject line. Emails with blank subject lines are rejected as spam or overlooked. That’s why always use well-chosen formal words for your subject email to convey the gist of its body.
Make Email Body Clear and Concise
Keep your emails short, simple, and concise. There’s no need to use fancy words. Your email body should be direct and contains all the important details. Do not cramp several topics in one email. You should write one email for each.
But, if you feel like the topics are related, you do not have to bombard the recipient with several emails. Instead, chunk the information into small and well-organized units. You can number the topic paragraphs or make bullet points.
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Proofread
You are nearly done. But, before you hit the send button, you have to take a moment. Not to take a deep breath, relax. Everything is going to be fine if you review the grammar, spelling, and punctuation.
Make the email format short and seamless. Remember, emails are meant to be skimmed. Use white spaces, shorter paragraphs, lists, or bullet points. Do not overlook the format when you are proofreading the email.
Remember, your email is part of your professional image; it has to be clean.
Last Word of Advice
Do not hesitate to follow these simple business email etiquette. You will thank yourself later you did. Write your email concisely and clearly, your readers will act on it. The response or action rate of your emails becomes closer than being overlooked.
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