It will be an understatement to say that the COVID-19 pandemic changed a lot of things. It hit the corporate sector the most as several companies had to shut stop or downsize their personnel. Some even had to change their entire model to survive and thrive during these testing times. Take top corporate catering companies in Dubai as an example. As the emirate is a major corporate hub, you would see an event taking place somewhere in Dubai, providing opportunities for corporate services.
However, due to the pandemic, hosting events was temporarily banned, leaving corporate companies with no or limited opportunities. Those who were planning to venture into the industry had to scrap or delay their plans. However, things have been changing off lately. The COVID-19 condition has improved in several countries, including the UAE, creating a lot of potential for catering companies to thrive and flourish.
Although business models have advanced, the basic pillars of setting a successful catering company remain the same. So, if you are planning to set one up, it’s important that you know about these pillars and base your business plan upon them. Let’s delve deeper and know about these pillars:
Nothing beats the quality. Even if you score 100 on 100 in every other department, your catering business won’t survive if the food you offer lacks in terms of quality. This, however, doesn’t mean that other factors should be included. What it implies is that the quality of the food deserves more weightage as compared to other factors.
So, it goes without saying that when setting up a catering company, the first thing you should do is to focus on the quality of your food.
2. USP (Unique Selling Point)
Conduct a survey of the area you want to set up your business and determine how many catering companies offer their services there. Then, analyze what sets you apart from them. This is going to be your USP (unique selling point).
You need to give your target audience reasons to choose your services (a new company) over your competitors that have been serving for a long time. And these should be very compelling reasons. Otherwise, there will be narrow chances of your catering companies becoming a success story.
3. Customer Services
It’s an important yet neglected part of business management. Particularly when you talk about catering services. This is among those industries where you have to deal with clients directly, listen to their concerns, resolve their solutions, and above all, convince them to trust your company for arranging food for your event. All this is going to be an uphill task if your customer services aren’t up to the mark.
So, the crux here is to ensure the best customer services that will positively impact your business.
People also read: 4 Customer Research Methods To Know What Your Customers Want
4. Value-added Services
Only words and tall claims won’t be enough, particularly as a new business, to convince your target audience to hire your company. You need to give them some tangible benefits in the form of value-added services. So, go above and beyond the set standards and be prepared to walk the extra mile to provide their clients with more than value for the money.
This will definitely help to spread positive word of mouth about your company, which holds crucial importance in marketing a company and cultivating a reputation in the local market.
Speaking of marketing, it is another strong pillar that can make your catering business a success. Having said that, you need to look at other practical and promising ways beyond distributing pamphlets of your company. It’s the era of digital marketing; thus, get an appealing website designed from a web design agency and invest in SEO, paid and social media marketing. Only then you will be able to spread the name of your company in the digital world.
Doing this is important as you will find most of your clients in the digital world. Even if you plan to set up home party catering in Dubai, for example, you will need to have a strong and actionable marketing plan. Without this, it is going to be a real struggle to gain the attention of your target audience.
The Way Forward
While these pillars will help you to establish a catering company, the real strength lies in persistence, dedication and determination. Bear in mind that there will be roadblocks, dead ends, and it may seem like things are falling apart, but if you’re dedicated, you will find your way out.
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